The REAL Secret Behind The ‘Anti-It Bag’ That Everybody Loves

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The Boyy Bag gained so much attention and a cult status that it was even picked up to be displayed on the hallowed shelves of Collete in Paris

There was a time when the term 'It-bag' was used exclusively for luxury brands like Gucci, Prada, Dior and Chanel.
Every fashion blogger and stylist worth her salt, owned one of these gorgeous arm candies. No flatlay was complete without a YSL tassel clutch and no Parisian bistro could be shot without a Givenchy Antigona mini being in the frame.

Just when the fashion industry was getting used to the it bags, came Mansur Gavriel's bucket bags. They were everywhere—on our Instagram feeds, on actors, on models- everybody was sporting a Gavriel bag or a similar version of it.

But the good thing about the bucket bag explosion was that many niche brands entered mainstream fashion. Since then, each year we've seen a new bag setting the trend

One among them is the 'anti-it' Boyy bag, designed by the Boyy Boutique. 

 
 
 
 
 
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Boyy Bag: Why This Style Has Taken Over Fashion Feeds

Brainchild of Bangkok-based designer couple Wannasiri Kongman and Jesse Dorsey, the Boyy Boutique was started a decade ago. And, got its peculiar name from Kongman's nickname. 

"Wannasiri is a Thai native, all Thais have peculiar nicknames, Wannasiri’s happened to be Boy. We have a masculine style philosophy, then we thought we won’t be able to trademark “Boy”, so we added the 2nd Y; also signifying two people," Dorsey told Luisaviaroma

Retro Inspiration For The Anti-It Bags

 
 
 
 
 
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With a penchant for clean design and retro buckles, the two started designing women's accessories. And bags became their primary selling point.

"Wannasiri had a deep obsession with handbags, I was producing music at the time, and basically loved working on anything creative, having a sound or vision and turning it into something tangible… I proposed to Wannasiri let’s design a bag rather than talk about existing bags … the rest was history," Dorsey added. 

How Are The Anti-It Boyy Bags Different? 

 
 
 
 
 
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The Boyy bags that start anywhere between S$1,500 and S$1,700, come in various shapes and sizes. Some of its prominent designs include the Slash and Romeo. 

The couple gets the materials for their products from Italy, but manufacture them in Bangkok.

"Our shoes and sunglasses are produced in Italy, our bags are made of all Italian materials but produced in Bangkok, we like being close to production. Bangkok is currently our home. Italy has played such an endearing role in our brand and lives, it’s like our second home, we love the people, food, endless beauty within and incredible landscapes/environments in such a small proximity," as Dorsey explains. 

The Boyy Bag Has Now Gained Cult Status

 
 
 
 
 
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The couple have used social media to their advantage, helping elevate their products to a cult status. So much so that the bag was even picked up for display at the hallowed shelves of Collete in Paris and worn by celebrities.

Sex And The City star Sarah Jessica Parker and supermodel Bella Hadid, for instance, were recently seen with their Boyy Bags. And recently, the 'It' girls of fashion were seen walking the streets of fashion weeks with it, making it one of the most sought after bags this year.

The bags were also part of many street style shoots at the New York and London fashion weeks and is most likely to stay in trend the next year as well. 

So, wondering where to grab one for yourself too? At the moment, you can buy the Boyy Bag online or from their actual brick and mortar stores in Bangkok

Also read: These 60s Feminist Fashion Trends Are Now Your Closet Staples

(Feature & lead images courtesy: Instagram)